Job Details

SUMMARY: As Groundfloor continues to scale our investor platform and expand access to private market investment opportunities, we're seeking a Director of Investor Marketing to lead the strategic evolution of our brand and drive our next phase of growth. You'll oversee all marketing functions, from performance and lifecycle to content and creative, building a marketing org that is deeply integrated with product.

Reporting directly to the General Manager, Investment Platform, you'll be responsible for shaping and executing a comprehensive marketing strategy that attracts new investors, deepens their engagement, and increases lifetime value. You'll own the full investor journey from first impression to repeat investment ensuring every touchpoint is optimized for trust, conversion, and long-term loyalty.

This role requires a unique blend of creative storytelling, data-driven growth tactics, and an understanding of our investment products. You'll partner cross-functionally with product, design, operations, and customer experience teams to bring innovative campaigns to life while maintaining the highest standards of accuracy and integrity. Your work will directly influence the success of our platform and empower thousands of individuals to take control of their financial future through real estate investing.

Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!

THIS JOB MIGHT BE FOR YOU IF:

• You have experience building marketing teams from the ground up.
  
• You've led high-impact marketing teams at early-stage or growth-stage companies.
  
• You believe in the power of storytelling, education, and data to convert users.
  
• You're excited to reposition an established brand for a younger, wider audience.

• You get excited about helping everyday people build wealth—and want your work to have real impact.
  
• You're a natural collaborator who enjoys working cross-functionally with product, legal, and customer success teams.
  
• You can move fast, prioritize with clarity, and still care deeply about the quality of execution.

A DAY IN THE LIFE:

• Lead and grow a high-performing team across performance, content, SEO, and design
  
• Support and accelerate our growth marketing initiatives across paid, owned, and earned channels
  
• Work closely with product teams to explain our investment products to customers in a clear and compelling way
  
• Oversee marketing reporting, attribution, and experimentation to drive funnel efficiency
  
• Build lifecycle and retention programs to increase engagement and lifetime value
  
• Partner with product and executive leadership to align on growth priorities and GTM strategy
  
• Experiment with new channels and growth loops to reach untapped investor segments
  
• Champion the investor brand voice and customer experience across touchpoints

Requirements

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 7+ years in marketing roles with 3+ years leading a function or team.

• Experience in fintech, real estate, or another complex product category.

• Strong analytical and storytelling skills—comfortable with both CAC/LTV and brand voice.

• A collaborative leader with a history of mentoring and developing talent.

• Experience executing a full-funnel strategy from SEO to referral loops to lifecycle messaging.

Benefits

Benefits

We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

Groundfloor is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

About Groundfloor

Since its launch in 2013, hundreds of thousands of Groundfloor investors have built their own private real estate investment portfolios with little as $100 to start, and earned consistently high returns, often 10% or higher. No prior real estate knowledge is needed. To date, Groundfloor remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.

The company is headquartered in Atlanta and has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 6,400 public shareholders and is 30 percent customer-owned.